Many companies are just beginning to use the Internet for commerce. Newspapers are full of stories of Internet companies that have billion-dollar market capitalization and have not yet made a profit. The reality is:

• Many companies have successful e-commerce sites.
• Since the technology is new, people are conservative when purchasing over the Internet. The financial rewards of doing business transactions over the Internet are growing fast.
• You will need to integrate e-commerce into your overall marketing and sales strategy to make it lucrative.