The Internet brings you closer to your customer since customers and partners can access information directly. Through the Internet, your company’s product information can be accessed directly from the purchaser’s desktop. The Internet:

• Makes the size of a company irrelevant. Large and small companies have the same access to customers and can create the same kind of Internet presence.
• Makes the location of a company irrelevant. Customers located anywhere can easily access your company’s site. You can support customers outside of your geographic area.
• Increases feedback. You have instantaneous access to your customer responses and feedback when you publish new marketing and pricing programs and new products on your web site.